CSC128 - Brand and Market Your Business
Course Description
Today’s marketplace runs on trust and personality, and designing and maintaining a strong brand and marketing plan for your business is integral to keeping the doors open and thriving. Show people you are an expert at what you do with a brand strategy that signifies strength and consistency.
What is your brand voice and style? What are your customers looking for from you and how do you convey that to them? This six week course will help you ideate and envision your business’ brand and then bring it to life with tactical applications such as creating your own brand style guide, designing an email marketing plan with lead generators, content marketing and an earned media plan.
This course is ideal for independent business owners and start ups such as attorneys, real estate professionals, entrepreneurs and creative artists.
Course Outline
Week 1 - Your Brand Vision
- What problems do you solve?
- Who do you solve problems for?
- Mission, Vision, Values
- Discovering Brand Voice
Week 2 - In Your Unique Style
- Discovering Visual Identity
- Developing a Brand Guide
Week 3 -Owning the Online Market
- Squarespace
- Search Engine Optimization
Week 4 - Email Marketing
- Flodesk
- Lead generators
- Creating an email content calendar
Week 5 - Social Media
- Optimizing your social media profile
- Reels creation
Week 6 - Earned media
- Press release template
- Building your media list
- Pitching to the media
Recommendations
- Register early to secure your spot, using the SMU CAPE Student Portal. Please be aware that insufficient enrollment may cause course cancellation.
- If you need registration assistance or would like to enroll after online registration has closed, please call 214-768-2273 or contact smuthink@smu.edu.