When we think of marketing, we typically think of the activities that a for-profit company engages in. However, marketing is an important function for nonprofit organizations as well. Effective marketing is how nonprofit organizations determine the needs of their clients and their donors. As in the for-profit world, nonprofit marketing includes advertising, promotion, public relations, and customer relationship management. This course examines how nonprofits use marketing to publicize their mission and to gather contributions of time and money. The course also discusses marketing planning in the nonprofit organization.
After completing this course, you'll be able to:
- Define what marketing is within the nonprofit environment
- Explain the service-intensive nature of nonprofit program activities
- Explain how the marketing mix is expanded for service products (the Three Ps of Services Marketing)
- Describe the importance of customer satisfaction and how expectations play a role in satisfaction with service products
- Discuss the role of ethics in nonprofit marketing
- Describe the importance of a nonprofit marketing plan
- Describe how target markets can be identified for donors
- Explain how new service products are developed by nonprofits
Upon completion of the course, learners may be eligible for:
- IACET CEUs: 0.3 (Contact Hours: 3 hours)
- HRCI Credits: 3 (Type: Specified - Strategic Business)
- SHRM PDCs: 3
- CFRE Points: 3
Learners must achieve an average test score of at least 70% to meet the minimum successful completion requirement and qualify to receive IACET CEUs.
This course is offered through our curriculum partner, MindEdge, Inc. MindEdge was founded in 1998 by Harvard and MIT educators with a mission to improve the way the world learns. Since then, more than three million learners have participated in MindEdge programs.
Registered students will receive individualized communication with further instructions to help you prepare for class.