PSC088 - Principles of Marketing for Nonprofit Organizations
Course Description
Marketing is an important function for nonprofit organizations as well as businesses, and all organizations address the needs of various stakeholders through effective marketing — including advertising, promotion, public relations, and customer relationship management. Discover how to use marketing to publicize your organization's mission and to build a network of advocates and supporters, starting with an effective marketing plan.
Learner Outcomes
After completing this course, you'll be able to:
- Define what marketing is within the nonprofit environment
- Explain the service-intensive nature of nonprofit program activities
- Explain how the marketing mix is expanded for service products (the Three Ps of Services Marketing)
- Describe the importance of customer satisfaction and how expectations play a role in satisfaction with service products
- Discuss the role of ethics in nonprofit marketing
- Describe the importance of a nonprofit marketing plan
- Describe how target markets can be identified for donors
- Explain how new service products are developed by nonprofits
Upon completion of the course, learners may be eligible for:
- IACET CEUs: 0.3 (Contact Hours: 3 hours)
- ATD CI Credits: 3
- HRCI Credits: 3
- SHRM PDCs: 3
- CFRE Points: 3
Please Note:
Learners must achieve an average test score of at least 70% to meet the minimum successful completion requirement and qualify to receive IACET CEUs.
Notes
This course is offered through our curriculum partner, MindEdge, Inc. MindEdge was founded in 1998 by Harvard and MIT educators with a mission to improve the way the world learns. Since then, more than three million learners have participated in MindEdge programs.
Registered students will receive individualized communication with further instructions to help you prepare for class.