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Course Description

Small business operators are often faced with the daunting task of advertising and building a brand with a restricted budget. They must also effectively use social media and search engine optimization to differentiate themselves from their competition and attract potential customers. This course is designed for small business owners, entrepreneurs, managers, and other professionals who want to understand the basics of small business marketing. The material explains how to utilize social media marketing, content marketing, and search engine metrics strategically to reach not necessarily a wide audience, but the right audience. After completing this course, small business owners and marketers will be better prepared to promote their services and products in the highly competitive virtual world.

 

Notes

This course is offered through our curriculum partner, MindEdge, Inc. MindEdge was founded in 1998 by Harvard and MIT educators with a mission to improve the way the world learns. Since then, more than three million learners have participated in MindEdge programs.

Registered students will receive individualized communication with further instructions to help you prepare for class.

Click here for more details about on-demand online courses.

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Enroll Now - Select a Section
Section Title
Small Business Marketing
Section Schedule
Date and Time TBA
Delivery Options
Course Fee(s)
Standard Rate non-credit $149.00
Section Notes
The number of content hours for this course is 5 hours. 
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