Course Description

PPC (pay-per-click), paid search and social media advertising are some of the most measurable and effective methods of selling products and generating leads for your marketing funnel. In this hands-on course, learn best best practices to use Google Adwords and other tools effectively. You will be able to measure your success and track the effectiveness of your ads across multiple platforms. 

Course Outline

Course topics include:

  • Setting goals and measuring engagement
  • Understanding how ads are chosen and clicks are priced
  • Researching keywords and writing an effective PPC ad
  • Bidding basics and strategies
  • Optimizing PPC, paid search and social for mobile devices
  • Audiences and remarketing strategies
  • Understanding how paid social works on different platforms and channels

Applies Towards the Following Certificates


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