Loading...

Course Description

PPC (pay-per-click), paid search and social media advertising are some of the most measurable and effective methods of selling products and generating leads for your marketing funnel. In this hands-on course, learn best practices to use Google Adwords and other tools effectively. You will be able to measure your success and track the effectiveness of your ads across multiple platforms. 

Course Outline

Course topics include:

  • Setting goals and measuring engagement
  • Understanding how ads are chosen and clicks are priced
  • Researching keywords and writing an effective PPC ad
  • Bidding basics and strategies
  • Optimizing PPC, paid search and social for mobile devices
  • Audiences and remarketing strategies
  • Understanding how paid social works on different platforms and channels

Recommendations

  • Register early to secure your spot, using the SMU CAPE Student Portal. Please be aware that insufficient enrollment may cause course cancellation.
  • If you need registration assistance or would like to enroll after online registration has closed, please call 214-768-2273 or contact smuthink@smu.edu.

Applies Towards the Following Certificates

Loading...
Enroll Now - Select a Section
Section Title
Mastering PPC, Paid Search and Paid Social Media Marketing
Type
Live Sessions
Days
T
Time
6:00PM to 8:30PM
Dates
Apr 15, 2025 to May 13, 2025
Schedule and Location
View Details
Contact Hours
12.5
Location
Delivery Options
Live Online  
Course Fee(s)
DM - Registration Fee - $695 non-credit $695.00
Registration Fee non-credit $695.00
Potential Discount(s)
CEUs
1.25 CEUs
Instructors
Required fields are indicated by .