Course Description

Data-driven storytelling can help you to convey information in more meaningful ways, and this course will introduce tools and techniques to communicate complex ideas effectively.

Course Outline

In this workshop, learn how to:

  • Communicate a key message
  • Avoid false visualizations
  • Focus your audience’s attention
  • Reduce visual noise and clutter
  • Use color with purpose


If you decide to pursue SMU CAPE's Data Visualization and Storytelling Certificate Program, you can apply the registration fee payment for this introductory course to the certificate program tuition.


  • Register early to secure your spot, using the SMU CAPE Student Portal. Please be aware that insufficient enrollment may cause course cancellation.
  • If you need registration assistance or would like to enroll after online registration has closed, please call 214-768-2273 or contact smuthink@smu.edu.
Thank you for your interest in this course. Unfortunately, the course you have selected is currently not open for enrollment. Please complete a Course Inquiry so that we may promptly notify you when enrollment opens.
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