Course Description

Examine and demonstrate how to use storytelling in business settings to communicate ideas, develop relationships and engage audiences effectively. Learn how to tell engaging stories that motivate your audience and leave an impact.


Course Outline

Introduction to Business Storytelling (Session 1)
Understand the fundamentals of storytelling, emotional appeal, and their impact on business.
Crafting Your Organization's Story (Session 2)
Create a narrative structure for your company or organization.
Brand and Sales Storyselling (Session 3)
Create a powerful brand message and storyselling narratives to distinguish yourself and market products/services to prospective customers.
Leadership Storytelling (Session 4)
Use storytelling to communicate effectively with your team, colleagues, and other stakeholders.


  • Register early to secure your spot, using the SMU CAPE Student Portal. Please be aware that insufficient enrollment may cause course cancellation.
  • If you need registration assistance or would like to enroll after online registration has closed, please call 214-768-2273 or contact smuthink@smu.edu.

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